Cannabis Entrepreneur & Marketer

building empires through media and storytelling.

lisa and corvain on stage at the cannabis marketing summit


I am a heart-centered entrepreneur and storyteller that believes in the power of authentic communication to achieve change. 

Storytelling connects, entertains, and educates, while preserving traditions and strengthening cultures. In modern times, we tell stories and grow our businesses through digital and social media. Entrepreneurs that implement strategic marketing paired with thoughtful storytelling have the power to change the world.

My mission is to help entrepreneurs improve business outcomes through effective storytelling and data-driven marketing — an unstoppable pair. 

Shaping the narrative of the plant and industry through professional education is a part of my work as the Founder & CEO of Cannabis Marketing Association.


Party like a Marketer Cover art


I host and produce CMA’s Party Like A Marketer podcast — sharing marketing insights with our community.

First-person storytelling can be achieved through podcasting. Connect directly with your guests and audience in an intimate setting. Podcast content can be cut into micro-content and used on multiple platforms.


CMA hosts a series of conferences – most notably the annual Cannabis Marketing Summit, which hosts 450+ CMOs, VPs of Marketing & senior level comms pros in Denver for a 3-day mastermind each year. 

Interactive, soulful events are the glue that keeps any community together and brings stories to life.  

Lisa speaking at mjbizcon 20221


I speak, write, and teach internationally. From leading courses in cannabis marketing in Mexico, to headlining the stage at MJBizCon, or writing in the digital pages of Rolling Stone, I enjoy pairing data with storytelling to reach audiences globally. 

lisa buffo receiving awards and press



2019, 40 Under 40 Rising Stars in Cannabis, Marijuana Venture Magazine

2019, Silver Addy, American Advertising Foundation, Colorado Springs

2022, Marketing Honorees, The Bluntness 100


2019 Juror, Clio Cannabis (Inaugural Jury)

2021, Juror, Association of National Advertisers, REGGIE Awards


Lisa Buffo is a marketer and entrepreneur with a passion for launching companies with experience in both the cannabis and technology industries. Lisa is the Founder & CEO of the Cannabis Marketing Association, a trade association focused on education and best practices for industry marketers with the vision of rebranding cannabis at the national level. CMA has hosted over 30 educational events nationwide bringing together the cannabis marketing community. Lisa has been quoted in Forbes, The Guardian, VICE, Denver Business Journal, The Boulder Daily Camera, Marijuana News Network, Cannabis Culture Magazine and other national, local, and trade publications.

Lisa has worked in the cannabis industry since 2014. She started working in commercial cultivation where she grasped the important role compliance plays for cannabis companies. Lisa helped launch 10 cannabis startups for CanopyBoulder, the industry’s first business accelerator in 2015. Lisa also launched the industry’s first online wholesale brokerage as their CMO, garnering national coverage in VICE and INC Magazine and becoming the first cannabis-related company to present at SXSW in Austin, TX. Lisa is the Founder & Co-Chair of the National Cannabis Industry Association’s Marketing & Advertising Committee where she co-authored the Public Relations Crisis Manual and the Short Guide to Colorado’s Marketing & Advertising Regulations. Lisa is an active speaker and has spoken at WomenGrow, NCIA, and CMA events.


Use the contact form below for any inquiries — whether you’re press, interested in consulting services, speaking engagements, or just want to say hi.

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